New eyewear to make you feel good.

“We are Eyewear Architects”


Founded in 1973, ProDesign Denmark has more than 40 years of experience creating beautiful eyewear with a clean-cut Scandinavian feel. Drawing on our heritage of Danish design, we create innovative eyewear with a close-knit relationship between functionality and visual expression.

“We aim to design eyewear that feels as good as it looks,” says Martin Jespersen, Eyewear Architect at ProDesign. “Your eyewear becomes part of your personal style and an accessory to wear every day, so it really needs to feel good.”


Our optical collection is split into four distinct collections:


The Essential Collection is inspired by Danish design classics and with an eye for timeless good looks. It is defined by very beautiful shapes and playful twists of color.


The Danish Heritage Collection is our edgy interpretation of hip and innovative design picking up on urban trends. The collection highlights genuine materials, strips down layers of details and honors simplicity.


The Axiom Collection a collection of technical and sporty design developed with flawless precision and fine craftsmanship, hallmarked by specially designed hinges.


The Iris Collection is our elegant collection inspired by curves and timeless jewellery design. It has fine detailing and rich colors, made to frame the beauty of the eyes.

The ProDesign 2018 collection

This season we have worked with more daring colors, exploring the territory of calm fronts and vivid pops of color. We have introduced a new flat flex hinge which gives the frames a clean and strong look while ensuring a comfortable fit. Furthermore, we have worked with new materials like birchwood temples in the Axiom Collection creating a New Nordic look.